Combatting the “uncool” factor for your in-house design team
If you were to ask recent design school graduates where they want to work after graduation, many will mention the coolest marketing firms and design agencies in their particular city or in New York, Chicago or L.A….some will go for the largest and hippest companies (Google, Apple, Pixar…) , but few will say they want to be part of the in-house design team for the local university, department store, or insurance company. It just isn’t cool to work in-house (unless that “house